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Add the communications giant to the list of notable signings following her triumph in New York.

Emma Raducanu’s 2021 somehow seems to get better with each passing week. Since claiming the US Open in historic fashion, the Brit has been overwhelmed with companies offering her big money and it’s not coming to a halt any time soon. Raducanu most recently secured another multi-million dollar deal with communications giant, Vodafone.

According to the Daily Mail, the $3 million dollar deal took weeks of negotiations before the teen signed on the dotted line. Raducanu’s responsibilities and obligations are apparently set to begin in February 2022. The world No. 19 will carry the company’s logo nearby at all times, wherever she goes.

emma - raducanu

The news comes almost directly after other major signings. She most recently joined British Airways as a brand ambassador, a deal that is to be worth seven figures and before that she partnered with Evian. The Bromley girl is also the face of noted fashion house, Dior and Tiffany and Co.

thrilled to join the @British_Airways family as a global brand ambassador! The airline has already been part of a special time for me, flying me home from the US Open. I look forward to working with the iconic British brand on some exciting projects!#britishairways ✈️



The Grand Slam winner is one of the most marketable women in the world and could potentially already be worth more than $10 million with these lucrative deals and sponsorships. The teen is extremely marketable because she’s not only talented on the court, but ‘looks the part’ and speaks fluent Mandarin, which is highly significant for major organizations.

She is looked over by Max Eisenbud of IMG talent management company. Eisenbud also took care of Maria Sharapova, but believes Raducanu has soared so quickly thanks to social media.

“There was no social media in 2004, but it made things move so fast this time. It’s just in warp speed,” he said.